coke bottles

Before I left Boston, I was at the ICA for the Damien Ortega exhibit. I totally loved the “120 days” coke bottles. The shapes, forms, details of manipulation in this collection were amazing to look at, not to mention the shadows cast from the clear glass. And so whimsical at the same time! Ortega’s experimentation transforms the coke bottle into a nearly unrecognizable icon. It took me a bit of investigation and looking at the details of the forms to actually realize that each of the shapes in the exhibit had came from the same original product.

It’s an interesting comparison and contrast to Coke’s own bottle transformation and evolution. Mass production and consistent manufacturing versus Ortega’s one-off, organic, unique shapes.

via theDieline

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