Packaging: the pull-tab of a chocolate bar

I’m impressed yet again by packaging for something as simple as a chocolate bar! Of course, it would be a Korean company to think of something clever like this… But is it ‘over-designed’? Did opening a chocolate bar really need such ‘innovation’ and rethinking? In reality, does adding this ‘simplification’ actually complicate the action of opening the wrapper? You do have to first read the instructions, when there were no instructions needed for the ‘old way’ of putting chocolate into a paper package. Hm.. food for thought.

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