Happy Chinese New Year! And there couldn’t be a more fitting way to be greeted into the year of the rabbit than with the Red Bookstore. Red Bookstore plays an important role in the Shanghai design community and design education. Gavin Chang (张尊祥) started Red Bookstore in Shanghai’s Sculpture Space artist community over four years ago.  With his help, Shanghai is becoming increasingly design centered and design aware.

I had the chance to chat with Chang, who’s diverse background ranges from calligraphy to being a fisherman, tells me that his shop started in his apartment, where he sold design books and magazine subscriptions to schools and libraries. In Chinese, the shop is called 瑞点 (rui4 dian4) which stands for ‘lucky’ or ‘auspicious’, and luck is symbolized by the color red, hence the name Red Bookstore. Chang’s shop sells English design books. Although the shop caters to the expat and English speaking community, his larger volume sales benefit those in Chinese education. Chang reconfirms that because design is a profession that has grown and developed in the West, the Chinese are interested in learning the Western thought and philosophies, practices, and trends.

In addition to books, Red Bookstore also sells some small design items. It’s the only shop that focuses on a wide selection of design books that range from architecture to product, graphics and interiors. If you find yourself in Shanghai, I encourage you to visit Red Bookstore and the surrounding art and sculpture space filled with shops, galleries, and studios.

The website is being finalized and mainly in Chinese with images and titles of the books in-stock and available for purchase. Red bookstore is located in Shanghai Sculpture Space (Red Town) Room 118, Area B570 West HuaiHai Road (淮海西路570号).

Originally posted at DesignMuseumBoston.

祝你新年快乐！春节快乐！张尊祥的瑞点书店对上海的设计社区和教育很重要。现在瑞点书店在上海城市雕塑艺术中心。我有机会和张尊祥谈谈，张尊祥有很不同的背景，学过书法也当过渔夫。四年前张先生在他家里开了瑞点书店，卖书和杂志订阅给图书馆或学校。为了张尊祥的帮助，上海对设计越来越感性和重要。

张尊祥家书店大部分是卖英文设计书。虽然着家商店是卖书给外国人和说英文的人，他大部分销量是为了中国教育。张先生正式因为设计是一个西方发展的事业，对设计有感性的中国人都想雪和了解西方的理念趋势。

加上书呢，瑞点书店也卖小的设计产品，算只有这家书店卖怎么多设计书。建筑，产品，制图，室内设计书都有。如果你在上海的话我鼓励你参观参观瑞点书店也看看上海城市雕塑艺术中心的商店，美术馆展览，和工作室。地址：淮海西路570号

via designsojourn

Here’s to the first post of 2011 and an update of my own!

Design Museum Boston is proud to present Tiffany Wan, the newest addition to our correspondents team. A graduate of Syracuse University and currently located in Beijing, Tiffany will be bringing an international perspective to DesigningAMuseum.org. An active member of the Industrial Designers Society of America, a practicing designer and avid photographer, Tiffany also catalogues her inspirations and thoughts on her personal blog.

In addition to some other freelance work, I’ve recently become a correspondent for Design Museum Boston and am excited to share my first post!

The holiday season is the time for giving and China is second to the US in its number of billionaires, according to the Times, but not anywhere close in philanthropy support. Donations in China have “risen from $1.5 billion (10 billion rmb) in 2006 to over $7.5 billion (50 billion rmb) last year, [but] it’s a negligible fraction of the $300 billion annually donated in the U.S.” How can we increase awareness of charitable organizations and their need of financial support?  One person is using design to promote and develop such awareness in his own way; this person is Nathan Zhang.

Nathan Zhang is the owner of the small charity shop, Brandnü located in Beijing’s Wudaoying Hutong near Lama Temple. Although the project is for profit, “Brandnü is an ethical trade network for rural artisans. In partnership with China’s socially-conscious designers and artists, the Brandnü project aims to help (re)design rural livelihoods by offering support, resources and better access to urban markets.”

“Nü” is the Chinese word for female (女), but it also means “new”. One of the main missions of Brandnü is to support gender equity concerns. In Zhang’s words, “Nu is women. My main work is how I can help rural women redesign their handicrafts.” In order to do so, Brandnü works closely with female artisans through collaborating with Rural Women, a non-profit that aims to develop the potential of rural Chinese women.

Nathan Zhang was kind enough to take time out of his super busy schedule to give me some background about Brandnü, which has been open for just over a year. Zhang is continually trying to build his network of non-profits and designers to contribute to his project. He says “not a lot of people are doing this kind of work in China and I’m doing it at the right time. The project is moving forward everyday.” By connecting Rural Women with urban designers, Brandnü uses traditional crafstmanship skills to contribute to contemporary designs. Collaborating designers consider traditional skills such as embroidery and metal-smithing to inspire and create products for the current market. “We use the rural women’s handicraft skills, like embroidery, one of the main skills, and the urban designers design a very contemporary piece like scarves or jewelry,” said Zhang. He provides hourly wages to rural workers and once the shop is self-sustaining, a percentage of profits will go back to these people. Current products include bags, jewelry, electronics cases, and scarves. In addition to the custom created products, Brandnü carries products previously produced from workers by fair trade standards.

You’re probably wondering how Brandnü started. After spending about 10 years in Canada and starting his family, Zhang decided to move back to China in 2008. He was burnt out from the fashion media industry and it was time for him to do something more meaningful; “inspired by Fair Trade organizations like 10,000 villages and popular second hand shops in Canada,” Zhang started Brandnü. With the support of the successful Beijing T-shirt company, Plastered8, Zhang secured a shop space in Wudaoying Hutong.  Nathan’s forward thinking method and his individual concept of gender equity are unique in China.

True collaboration is still at a minimum. Women in Ningxia, for example, have limited access to the post office and other delivery services. The closest post office is almost a 3 hour car ride from their village. Communication is mostly by phone, providing difficulties in understanding the exact process of embroidery production. The craft work of these women is very much traditional and done entirely by hand. Brandnü aims to get a closer collaboration and connection between the designers and the craftswomen.

The goal of Brandnü is to develop its own product lines that combine traditional Chinese skills with contemporary designs. Products will be sold to higher end markets. The business practice must be sustainable in order to continue its mission of helping under-served women. Although Zhang must still iron out the details of his project and its contribution to society, his biggest challenge now is to find further funding.

Full of enthusiasm and seemingly endless energy, Zhang’s ideas for his own product lines range from recycled goods to bags and shoes to clothing. In addition to its own products, Brandnü carries goods made all over China that have similar social missions and values. Among these products is Tranquil Tuesdays Tea, which helps women develop useful skills through working in the tea industry. There are also bags designed by PAE-Halo, candles supporting Magic Hospital, small animal dolls from Shandong, and woven sandals from Guizhou.

Of course there’s always the controversy of fair trade versus exploitation, but that’s a totally different topic. First, come to Beijing and support a little shop called Brandnü that’s trying to make a big difference.

Brandnü is located at 61 West Wudaoying Hutong, Dongcheng District
北京东城五道营胡同61号西

My attempted Chinese translation:
我试试用汉语翻译:

西方的冬天节日是该多善心，根据《时代周刊》杂志说，在世界上, 除了美国以外，中国有最多亿万富翁。但是中国比美国的善款和善心没有比，再说不可能比。虽然中国人越来越多给捐款，2006年中国人善款了1点5亿美元，然后2009年他们善款7点5亿美元以上，但七点五亿美元不可能比美国的每年善款的三千亿美元。呢么，我们怎么可以让人多捐款或帮非正副职和和慈善组织？我成为了一个中国朋友，他启发了我；叫张慧祥。

张慧祥开了一个小慈善商店，Brandnü在北京五道营胡同在雍和宫附近。虽然他的项目是挣钱的，“ Brandnü 是一家以经营农村妇女和其他弱势群体生产的手工艺品为主的慈善公益商店，并一直构建一个联系城市和西方设计师与中国传统手工艺生产者的爱心平台来实现农村妇女经济自立的梦想”。

“Nü” 代表汉语的‘女’，但在英语也代表‘新’。 对Brandnü最总要的目的是关于性别平等。张先生用英语说‘女是女人。我最总要的工程是帮农村妇女生活（再）设计’。Brandnü和农村的女匠一起合作，现在大部分合作是帮‘农家女’磁山组织帮他们的农村匠。

张慧祥非常忙但我感谢他有时间和我说一说Brandnü的背景，Brandnü刚去年开店。张先生常认识多设计师和慈善组织让他们跟他的商店合作。他说在中国很少的人在做这样的工作，他现在的时间很适合。张先生帮农村妇女匠和城区设计师做合作和项目。他们一起做的产品有钱包买啦，首饰啦，围巾啦，笔记本包，等别的生活用具。这些产品都用工艺品展的规定来做。

你是不是在想Brandnü怎么开始的？张先生呆着十年在加拿大，有家庭，然后2008年决定搬回中国。在加拿大，有很多组织和二手商店启发啦他。搬到北京张先生让朋友帮他开了Brandnü也找到五道营的地方开店。在中国张慧祥的商店帮性别平等只有他一位。

真正的妇女匠合设计师的作还是很难。比如说，宁夏妇女大部分用电话交流因为她们的邮局从农村要开车三个小时才能到。呢么关于手工的做法比较难交流。妇女匠用传统的手工，Brandnü希望能让她们和城区设计师有密切的关系。

Brandnü的目的是能用中国传统艺做出自己的现代产品线，然后产品会当高档东四卖的。生意一定要持续才能得到目的帮农村妇女。张先生需要细点儿决定他的项目做法和怎么帮社会，但是现在最难的是找招商。

张慧祥有多积极性和经历，他自己做产品也有非常多概念从再造东四到钱包，鞋子和衣服。除了自己的产品以外，Brandnü也卖别的在中国做的有对社会帮助的产品。

当然这样用做生意可能有争议，但线来北京看看这家小商店想有很大的帮助。
Brandnü在北京东城五道营胡同61号西。

我已经有个“住好的”post。 他们有新东四卖，对我来说有点关于旅行也关于香港。真有意思，让用小东四记得在香港怎么样或者干了什么。真聪明！
在你的城市你会选什么当小纪念品？

What a great thought for reuse and save on purchasing another knick-knack, though I’ll be first to admit that some are worth the purchase With an old lotion bottle, sharpie, and exacto blade you’re ready to go:

Start by cleaning out any old long and wide plastic container you have (this one looks like a Jergen’s bottle). Make sure that the bottle is wide/thick enough to fit your phone inside of! Then, draw the shape of the cradle on the outside of the bottle with a marker. You can choose whatever shape you like but ideally, it will have a rounded portion with a hole at the top and a “bucket” at the bottom for your phone to sit it (see the pic below). Finally, cut along the lines you traced (be very careful!) with an Exacto knife. Tada!

Brilliant DIY! (ps. Goes hand-in-hand with the most recent IDSA conference in Portland, earlier this month. The theme was DIY.)

via Inhabitat

如果你好认识我的话，当然知道我很喜欢关于包电线的产品。我看到这个自己能作这样的产品的时候太高兴了。能自己做也能当环保的。太好了。

The Shanghai based branding firm Labbrand reviews the impact of packaging design on business in a cultural context, particularly in China. Product brand managers need to pay special consideration to how their consumers view color, materials, images and typefaces, while considering the contrasts between Chinese and Western markets.

Packaging design and color has a a big impact on the failure or success of the product it packages. If the consumer is not attracted to the colors and the packaging, they may pay no attention to the product itself.

People use a little more than a minute to make up their minds about a product they see for the first time, and a big part of this judgment is based on colours alone.
“All of us have involuntary physiological and psychological responses to the colours we see,” according to the Chicago-based Institute for Colour Research, a group that collects information on the human response to colour and then sells it to industry. “Colour…impacts our appetite, sexual behaviour, business life and leisure time,” says Eric Johnson, the institute’s head of research studies.

I knew that different cultures and countries have different opinions on particular colors, but I had no idea that the French, Belgian, or Japanese are not attracted to green packaging or that Islamic cultures react to yellow in a negative way because yellow symbolizes death. And of course for the Chinese yellow is associated with the emperor’s clothing and red represents happiness and fortune. The article lists a variety of other colors and the perception from various cultural contexts. The choice of color is powerful when designing packaging for certain markets.

However, this does not apply to every product category: Chinese consumers generally find appealing these bright and shiny colours for food products but tend to prefer white and pastel colours for personal care and household items. For instance, General Mills adapts the colours used on own product packages in the Chinese market by using bright and flashy colours.

These examples really illustrate the importance of understanding a local consumer market when developing products (both 3-dimensionally and 2-dimensionally).

Researchers estimate that more than 70 percent of purchase decisions are made at point of sale . Here the consumer takes in rapidly all the products displayed – and likewise hastily looks for clues that help him make a decision.
Products brands that are successful on the Chinese market clearly take into consideration how images and patterns printed on the packaging influence consumers decisions towards own products.

Packaging has an incredible power over what people buy. The same way people express themselves through the clothes they wear they also make statements about who they are through the products they buy. Indeed, we buy products not just for their functional attributes but also – and maybe even more importantly – because these products promise to fulfil desires and longings. The package that enfolds the product carries a big part of that promise.

The challenge when trying to build a locally consistent “promise” is to interpret the global brand identity and creative concept in a meaningful way for the Chinese market. The package design needs to attract attention, stimulate curiosity, build a connection and ultimately lead the buyer to think the product is the best one offered. China is a country with a long history and a rich culture, creating codes in the minds of consumers that must be considered during package design. In order to be successful in China, foreign brands need to reinterpret their identity through the eyes of Chinese consumers to truly understand how colours, patterns, images, typeface and material choices can contribute build a meaningful product experience.

via Freelance Blogging

包装和文化真有关系比如说颜色，材料，图像，和字体和不同的国际文化有不同的意思。西方人和中国人的想法当然不一样，所以他们对包装的感觉也一定不一样。我听说有这样的关系但不知道是真么深的。

Original and handmade artistry has been showing and for sale every Friday in Downtown Crossing. The Art Friday’s market is open Fridays from 11am-6pm until October 1 on Summer Street. There’s some great, local works there from photography to pottery, jewelry, and bags. There’s music playing, tourists, and street performers; a great initiative by the Boston Redevelopment Authority. Go check it out and support the local artisans while the weather’s still nice!

Remember when you were yelled at as a kid for eating your crayons? Well now you can!
Crayon (made of food!) is a set of food bars made by Luxirare. Crushing up various foods of the same color family and using marshmallow to hold the ingredients together, crayons are formed in a mold. The flavors are based on colors, not actual flavors; the ingredients of each of the 8 colors are listed on the side of the box. The blue and purple colors are least healthy made with more sugar and candy. You can draw with them too!

Green crayon ingredients: peas, green beans, dried kiwi, green fruity pebbles, dried pumpkin seeds.

Crayon being formed in the mold.

Do have a look at the whole process at Luxirare‘s site.

via DesignBoom

Looking through some old photos, I came across these tricycle wheelchairs on the streets of Ho Chi Minh City when I was visiting a couple years ago… I’d never seen anything like it before, or perhaps I’m too sheltered. I did a bit of digging and these chairs are actually manufactured in Ho Chi Minh City, by KienTuong, you can see their advertisement stuck on the wheelchair and check out how it works in the video below; oddly fascinating:

Turns out, they are the same company who has teamed with and produces wheelchairs for Whirlwind Wheelchair, a non-profit, aiming to bring wheelchairs to the disabled of developing countries. You HAVE to watch this video (10 min on PBS) about the Whilrwind Wheelchair process and learn about the organization’s support for open source wheelchair development. What a wonderful design process!

我几年前在越南旅游的时候见这样的轮椅；在别的地方没见过。我再在网上看看原来这样的轮椅就在越南做的。做轮椅的公司KienTuong也是一样的公司帮Whirlwind Wheelchair做它们的轮椅。Whirlwind Wheelchair是一个非营利，看看视频介绍它们的意思和设计工序。

Medill kitchen recipe.

On the Design in a Bag website, you can browse online galleries of coordinated kitchen and bath looks, each carefully designed and crafted by Rebekah Zaveloff, an HGTV contributor and the creative force behind Chicago’s preeminent kitchen and bath interior design firm KitchenLab.

Before and After of a client using the Design In A Bag Burgoyne.

Design in a Bag includes: cabinetry finishes showing color and wood species, countertop and tile selections, shopping / resource list, 4 large-format paint swatches and coordinating architectural drawings illustrating the finishes and wall colors – all which combine to help you envision and create your dream kitchen or bath.

via Design Milk