Wow! A cooling gel concept for Electrolux Design Lab 2010 that’s both visually and tactilely intriguing.

The Bio Robot Refrigerator is four times smaller than a conventional refrigerator and cools biopolymer gel through luminescence. Rather than shelves, the non sticky, odourless gel morphs around products to create a separate pod that suspends items for easy access.

Odorless, cooling, and customizable with all refrigerator contents in plain site. I’m liking the concept, but does being a quarter of the size of your typical fridge mean that we have less storage space? Or perhaps it’s a good way to force people to limit the amount of groceries we buy? To limit wastefulness?  There seems to be a lot more beyond the ‘wow’ factor and some functional elements that have not been highlighted…

more info at Materia